ALL ABOUT INTERNET VIDEO
Adding video clips to your web site can be a powerful tool to convey a message to your potential buyer. It is most important to keep in mind whom your buyers are.
If you are producing an Internet video for the business world then a nice high quality Internet video will prove to be an effective way to make your presentation. The majority of your target market will have a high-speed connection capable of watching an Internet presentation.
If you are trying to catch a much wider market, (i.e. travel industry), then you must keep in mind who these targets are. A study released in 2006 found that only 25% of the market currently uses high-speed connections, and approximately 17% of this group was the business sector.
Therefore, one can conclude that a video solution might not fit your interest if you are trying to target this broader market. Poor quality video and long download times will kill your sale.
It is equally important to remember that you must offer all download options when delivering your internet video. (High speed vs. Low speed), (Windows Media vs. REAL vs. QuickTime), (Mac vs. PC). All of these factors can play an important role in determining whether or not your buyer even watches your hard spent internet video.Lastly, If your subject matter is a manner of business or a location such as a tourist attraction, then your video content will rarely change. If you occasionally change your content such as upgrade of rooms or change of physical appearance of a location then you may want to consider an alternate solution such as a virtual tour.
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"Using the 247REP banquet assistant has helped increase my online driven business dramatically. I am very happy with the obvious results..."
~ Giacomo Dressano, Chef/Owner of Award Winning- Primavera Restaurant
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When choosing a virtual tour it is equally important to be aware of the different technologies and strategies used to create an effective and intuitive 360 ° virtual tour solution.
1. Intuitive Navigation
When constructing a virtual tour it is important to be sure that the navigation is intuitive and easy to use. Although placing ICONS and markers within the actual 360 ° images can be an exciting effect, it can often cause confusion with your visitors. Their visit to your virtual tour should be about them enjoying your presentation and not their ability to find the next icon. These techniques become more of a distraction and you have now lost their attention to your ultimate goal, “the sale”.
Simple navigation maps, or schematic type illustrations tend to be the best application. The end user intuitively knows how to use the map and they feel more comfortable to really explore your 360 ° tour. You will find the ease of use translates to more time within your site for the end user, and in turn more opportunities for increased revenues.
2. Use of Plug-ins
The use of technologies that requires any kind of special plug-in is generally a bad idea. The need for any special plug-in downloads such as QuickTime, often scares your visitors away. Use a technology that visitors most likely already have on their computers across both platforms.
247REP.com creates online interactive and informative tours of your facilities or services.
Our Virtual Tours have been used worldwide to create tours of:
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